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The lady (25)
If you're a bride-to-be, you desire a wedding dress that truly reflects your unique style and is custom-designed just for you. At Smarter Bridal, we make this dream a reality. Our focus is on delivering high-quality, custom wedding dresses without compromising on customer service. Experience the joy of wearing a dress that is as special and one-of-a-kind as you are.

Our team of expert designers and seamstresses will work with you to create the dress of your dreams. And because we believe that every bride deserves an affordable wedding dress, our custom design prices start at just $995.

If you're seeking a personalized wedding dress that captures your unique style, explore smarterbridal.com today. Our team is excited to assist you in designing the perfect dress for your special day.

We strive for all brides experience with us to be exciting, enjoyable and as stress free as possible.  Smarter Bridal is the smart choice when you are looking for a one of a kind wedding dress.

We are always striving to give brides great value for your money invested and our dresses always include:

  • Custom measurements (hello to BIG savings on costly alterations)
  • Customizable options (add sleeves, different back style etc.)
  • Quick shipping (dresses arrive to your doorstep within 4-14 weeks)
  • 100% satisfaction guarantee for fit or quality (or get a full refund)
  • We don’t charge extra for sizes up to 28+ 

Contact us today to make your dream wedding dress for a reality and find out what makes Smarter Bridal the smart choice for your wedding dress!

Our History Helping Brides
Founded as mintBRIDAL (now known as Smarter Bridal), our mission has always been to revolutionize modern wedding dress shopping, creating a positive and personalized experience for every bride. We cherish the opportunity to work with curvy brides, introverted brides, and those seeking a truly unique wedding dress designed and crafted exclusively for them. Our belief is simple: every woman deserves to feel absolutely stunning and confident on her special day.
Empowered by our team of warm and knowledgeable wedding dress experts, we are dedicated to assisting you in designing the perfect dress for your big day. Embark on your happily ever after, resplendent in a custom-made dream wedding gown.
Custom Wedding Dresses start at ONLY $995
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"Smarter Bridal will not disappoint. The fit and price can’t be beat. The owners are very easy to work with. They are professional and they know what they are doing. Definitely recommend!!"
— Summer S.
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About the Women Behind Smarter Bridal!

Please introduce yourself
Hi, I’m Kristie - the Visionary Head Honcho of Smarter Bridal.

Tell us how you started Smarter Bridal (which was formerly mintBRIDAL.com)
I was searching for my dream wedding dress, I quickly realized that the prices for designer gowns were out of my budget. I felt bad about my body and frustrated that I would have to spend thousands of dollars on a dress she couldn't even fit into the sample dress.  It was embarrassing when they informed me, I had to pay more because I was "plus-size".

I knew there had to be a better answer, so she started researching different ways to get your dream dress without spending a fortune. Although I couldn't try the dress on before ordering, I knew it was well worth the risk to get the dress of my dreams within budget and quickly. The risk paid off and I got the wedding dress of my dreams- and felt like a true princess on my wedding day!

I knew I couldn't be the only bride in this situation and vowed to help other brides just like me.  I quickly realized a whole number of different brides were looking for a similar option.  I personally have worked with plus size brides, introverted brides, busy brides, brides who didn't have family to take dress shopping and SOOO MANY MORE!!

What do you love most about Smarter Bridal?
I really love getting to know each bride and working with them to make sure they get their dream wedding dress. There is so much joy and satisfaction from that.

Why the gap between mintBRIDAL.com and Smarter Bridal?
Honestly I was overwhelmed with the success. Having two toddlers (they were 2 and 3 at the time) only added to the the amount of work and responsibility on my plate. There were other challenges such as hostility and intimidation from some of the competition that felt I was attracting business away from them despite me being purely focused on my own plans. So I chose to focus on family for a while.

What advice would you give brides looking to keep costs down?
My key advice is to spend money where it really matters for you and your fiancé. Avoid getting caught up with trends or traditions. Do what you and your partner feel will make your special day feel truly special to you. My husband and I wanted a small wedding and an awesome honeymoon. I still regret us not simply taking off to some dreamy sunny island and making the experience 100% about us.

What are you up to when you are not running Smarter Bridal?
Nothing beats spending time with my family which consists of Ryan, my husband of 12+ amazing years, our Irish Twins that are 10 and 9 (with the fiery red hair to match) and our sweet dog Twix. We all enjoy a family night with a movie and games. We also love to travel (cruising is a family favorite), checking out new places, trying new restaurants and different cuisines.  We are always up for a fun adventure!

I am always up for a girls night with my bestie...it's never a dull moment when Talitha and I get the chance to let our hair down and have some wine!

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"Kristie is the most beautifully creative woman I’ve ever had the pleasure of working with. She is a dream come true!! Highly recommend!"
— Susan P.
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Please introduce yourself
Hi, I’m Talitha  - the Captain of Multitasking at Smarter Bridal.

How did you end up at Smarter Bridal?
I'd like to think I was a Smarter Bride before my time! I married the love of my life over 20 years ago and even back then I was already thinking about how to save a nickel or two on my dream wedding. I now have an amazing life outside Austin, Texas with my two daughters, husband, and bestie Kristie, founder of Smarter Bridal, just a few blocks away!

What advice would you give brides looking to keep costs down?
My best advice for keeping costs down on your dream wedding is knowing the right people and calling in favors where possible. My husband David and I got married at a gorgeous outdoor Greek-style amphitheater on the California coast and we paid next to nothing. My grandfather had taught at this university location and we were able to use his alumni status to get a drastic discount. We also had our reception on the ocean at a naval base, so having military family connections helped us secure this hard-to-come-by booking.

What are you up to when not multitasking at Smarter Bridal?
When I am not helping brides find their perfect wedding dresses, I am busy teaching third graders. I have been a teacher for 17 years and I love it! Third grade is such a fun age and they keep me young at heart. Speaking of young at heart, I go completely crazy for Disney! My family and I love to travel and we always make sure Disney is part of our annual family plans. Our latest trip was a Disney cruise and I was able to enjoy many mojitos under the Bahamian sun!
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"You are in great hands with the ladies at Smarter Bridal. They are knowledgeable, dependable, and love helping brides find/create their perfect dress."
— Julienne M.
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